10 Rules for Publishing Quality Content to Improve Your SEO Ranking: Part 1

In an effort to publish content that increases site ranking, some businesses find themselves producing content just for the sake of content—without considering the quality and value of the content itself. It’s easy to get caught up in wanting results, but if you don’t put in the time and effort, your SEO is likely to suffer.

Quality content is the most significant contributor to search engine rankings. Your target user should be the focus of your content. When you publish quality content with them in mind, your site traffic is bound to increase, improving your site’s relevance and influence.

That being said, we bring you a two-part article with 10 rules to apply to your content in order to improve your site’s ranking. This week features the following five rules. Let’s get your content in shape!

1. Create a Keyword Phrase

Keyword phrases are important because, as users search specific phrases when they look for a certain page, you want your content to be identified in that search. Once you’ve chosen a phrase, repeat it once or twice in your opening and closing paragraphs, as well as at least two more times in the rest of the content. Keyword phrases are best when they are specific to your company and are conversational, not sounding too much like you’re pushing your product or service.

2. Emphasize Keywords

After you’ve chosen your keywords (see above), emphasize them with bold or italic text, a heading tag, or any other kind of emphasis tag. Though you should be wary of overdoing emphasis, it helps search engines, as well as your reader, identify keywords.

3. Make Sure Your Content Writing Is Actually Good

Remember that the search engine is not your audience. Your reader can tell if your writing is not created with them in mind, if they even choose to read more than a few sentences. Google can tell if the content was composed by a native speaker and identify the degree of grammatical and spelling errors. In the case of errors or poor-quality writing, Google may rank you lower, in addition to a reader’s degraded view of your credibility. So, ensure that your writing is high-quality with engaging, relevant ideas presented in a logical, error-free, and effective way.

4. Make Your Content Usable

A large part of what makes content high-quality is when it’s easy to read and understand, thereby making it useful and valuable to your readers. It’s also possible that Google considers readability when ranking webpages, so it’s important to make your content natural, conversational, and logical.

5. Focus on Formatting

Content isn’t usable if the formatting is incoherent or disorganized. This can directly affect the readability of your site, resulting in a lower SEO ranking. Here are some quick tips for improving your content’s formatting:

·       Choose a font type and size, as well as font and background color, that are easy for online reading.

·       Ensure that bold and italic emphasis are used purposefully and direct the reader’s eyes to the most important phrases.

·       Use short paragraphs and appropriate line spacing.

·       Utilize bulleted or numbered lists to break down blocks of information or lists.

·       Use subheadings to divide content into smaller sections. Remember to use appropriate and effective keywords!

·       Organize larger amounts of content with rollover elements, sliders, tabs, grids, modal windows, and drop-down menus.


Next week, we’ll have five more rules for publishing quality content to improve your SEO ranking. Which one from this week will improve your content the most?

Heather CoxComment