5 Actionable Steps for Applying Analytics to Your Marketing Strategy

Content analytics are the key to improving your business’s effectiveness on your social media platforms or website. Without it, we can only guess at who is viewing our pages, how our “likes” have fluctuated over time, or the untapped potential in the timing of our posts.

Even though most businesses use at least a basic analytic tool to assess their customers’ online engagement, it can be overwhelming to view such a variety of data and to know how to apply that data to growing our brand or building our customer base. So what do you do with all of these insights? Today we bring you 5 actionable steps:

1. Define Your Goals

Analytic tools can help you set your marketing goals and work steadily towards them through a variety of features. Quintly, for example, can measure your profile against that of competitors. If you know how others are doing, then you can brainstorm ways of exceeding their performance.

Additionally, Sumall can help you think long-term about your social media strategy. While it includes standard metrics, it also provides the ability to track your goals and performance.

It’s a good practice to set marketing goals before you’ve even looked at your data. This way you have a purpose in mind. But be flexible; you might find that your goals don’t align exactly with what your business really needs—let the data speak for itself, and then shift your focus based on what it reveals.

2. Target Your Main Demographic

Your customers are your audience. It’s vital to pay attention to what your analytic tools tell you about your users in terms of gender, age, geographic location, occupation, and more. For instance, Brandwatch gathers information about the markets you’re hitting, as well as the markets you want to enter.


You can also check out your profile insights with Klear, which can tell you how active and approachable you are, along with your followers’ interests.


Once you know more about the kinds of people who are engaging with your content, consider how you can reach that audience even more. How are your posts received by this audience? When do they engage most often? Tailor your content to be relevant, interesting, and interactive for your audience. Knowing your strengths is something to embrace in all aspects of your marketing strategy.

3. Concentrate Traffic Flow

You can use tools like Google Analytics to evaluate the quality of the traffic from social platforms to your website and understand how people use your site.


What led users there? How can you direct them from your site to other platforms and keep them engaged? When you learn more about your site traffic, consider ways to lead users from platform to platform or ensure they’re viewing more pages.

4. Make Changes to Your Pages

Tools like Open Web Analytics allow an impressive range of data analysis, like tracking where visitors click on your site, recording mouse movements for navigation insight, and tracking clicks on things like links, buttons, and images.


With this data at your disposal, you can make informed decisions about changes you should make on your site. For instance, if users aren’t clicking on a product you want to increase sales on, or on a page where you want more visibility, then analytics give you a better idea of how to adjust your site to make it both user-friendly and effective for your busines

5. Reschedule Your Posts

Analytics are valuable for predicting the best times to post on social media platforms. Edgar automates social scheduling and tracks engagement metrics so that you can schedule your content to be shared when interaction is at its peak.


Don’t just post whenever it’s convenient for you! Posting strategically is vital to get the most views, likes, comments, and shares. Analytic tools help you do this accurately, sometimes even automatically, so take advantage of it to see your marketing outreach grow.

Data always has something to offer. Even if it seems like too much at first, it’s important to learn where to start so that you can put your analytics tools to good use.

Heather CoxComment