7 Instagram Tips for Non-Visual Businesses

With 60% of people saying they discover new products through Instagram, and one-third of the most viewed stories being from businesses, it’s obvious why businesses want to put the effort into creating the perfect image to market their product or services. Not only is sharing on Instagram likely to increase your sales, but it’s also likely to drive traffic to your website, increase brand awareness, and even allow you the opportunity to change and enhance the image of your business.


But what if your company is non-visual? What if instead of fashion, restaurants, and travel—which lend themselves easily to the visual—your business is finance, manufacturing, or a law firm?


Today we bring you our top 7 ways of succeeding on Instagram, even if you’re in a typically non-visual industry.


1.      Tell the Story of Your Business

What is your business all about? How do you want the world to view your business? These are questions to consider when deciding how to visually represent your company on Instagram. H&R Block tells their story with object-focused images denoting their value when it comes to tax help. They choose a variety of green shades that richly pull all of the images together and matches their brand identity.

2.      Showcase Your Mission and Values

Use images to showcase what matters to your business. Maybe your office is knee-deep in un-aesthetic paperwork, but you can still show the meaning behind your important work. State Farm does a nice job of highlighting their value of family, tradition, and community in their posts.

3.      Highlight Your Customers

Another way to create a visual for your posts is to highlight your customers, whether they’re using your product or just engaging with your brand. This shows your appreciation for them and also makes you more approachable. For example, UPS features a #FanArtFriday that shapes their brand in a trendy and creative way. American Express often shows their product in use with photos of people holding their credit cards in various picturesque locations.

4.     Feature Your Employees

Sharing a photo of an employee with a mini bio or quote is a great way to connect with your current or potential clients. Show them at work or play or, even better, engaging actively with social media trends, like #charitytuesday, #STEMinism, or the #icebucketchallenge. Sprout Social and Oracle often share these kinds of posts to increase their brand awareness.

5.     Behind the Scenes

Don’t forget to go behind the scenes to show your Insta followers what your business is up to, show how you’re growing, and inform people about the work you do. Once again, Oracle highlights this way of marketing.

6.     Use Infographics

Infographics are not only fun to look at, but they’re a perfect way to communicate your data—your growth, your top customers, your strategies—or simply convey informative tips for your customers. Buffer features its data in eye-catching ways:

7.     Share Quotes, Sayings, Humor, and Wisdom 

Instagram can still be effective even when words are the focus. If you have a quote or saying to share, then make it attractive and convey it in a creative way. Hubspot is full of totally shareable pictures with words, and we love the particularly inspiring one below by Buffer.

Have you used Instagram to market a non-visual business? Tell us about it in the comments below!

Heather CoxComment