7 Things to Do Before Clicking “Go Live” on Facebook

Most people are enticed by raw honesty and the appeal of experiencing something as it’s occurring. So, it’s no wonder that Facebook Live is a trending way for brands to reach their audiences. In a seven-minute video or a two-hour video, a business can humanize itself, presenting its product or service in a personal and absorbing way.

However, this effect isn’t achieved just by hitting “Go Live” on your status update. In fact, if you want to make a successful live video, it’s vital that you consider a variety of aspects before jumping right in. Without bringing thoughtfulness and preparedness to your video, you’ll likely have at best a bland, forgettable video. At worst, you’ll hurt your brand’s reputation.

If you’re thinking of creating a Facebook Live video, or if you’ve had a negative experience with it in the past, then plan ahead by checking off these 7 items on your Facebook Live video to-do list:

Read More
Heather CoxComment
5 Ways to Give Your Customers Confidence in Their Privacy Protection

Data breaches and misuse are becoming a regular occurrence for businesses. Our constant online engagement and social media sharing mean our personal information is available and vulnerable to a wide range of people. Whether your personal data has been accessed by Cambridge Analytica or the credit card information you gave to Delta  was breached, every individual is concerned about their privacy.

As a business, how can you ensure that your customers will entrust you with their data? Writing and posting a privacy policy is a great first step, but it’s not enough. It’s important to protect your customers’ data both for their sake and yours, especially when they’re engaging with you online. Here’s how you can signal to a potential online user that they can trust your business with their data.

Read More
Heather CoxComment
Responding to Your Social Media Haters in 11 Steps

Even the most successful business receives negative comments every once in a while, especially on the Internet, where people are free to be brutally honest—or over-the-top negative—about their experience with a brand. But negative comments can hurt your reputation and future business, and they’re certainly not something you can ignore.

That’s why it’s vital that you commit to responding appropriately to all negative comments before they even appear, whether on Facebook, Twitter, or another social media platform. Sometimes it’s a review, sometimes it’s a comment or tweet—no matter how the negative comment is presented, make sure you reply with these steps:

Read More
Heather CoxComment
10 Rules for Publishing Quality Content to Improve Your SEO Ranking: Part 2

Last week we talked about five rules for publishing the kind of content that will improve your SEO ranking. After all, you can’t expect to just throw some thoughts together quickly and expect it to benefit your business. Your site’s content should be carefully constructed as you create a keyword phrase, emphasize those keywords, ensure the content itself is well-written and usable, and put effort into effective formatting.

This week we’re laying out our last five rules for publishing quality content. It’s all about creating it  with thoughtfulness and intention, focusing on the target reader, not just Google’s ranking formula.

Read More
Heather CoxComment
10 Rules for Publishing Quality Content to Improve Your SEO Ranking: Part 1

In an effort to publish content that increases site ranking, some businesses find themselves producing content just for the sake of content—without considering the quality and value of the content itself. It’s easy to get caught up in wanting results, but if you don’t put in the time and effort, your SEO is likely to suffer.

Quality content is the most significant contributor to search engine rankings. Your target user should be the focus of your content. When you publish quality content with them in mind, your site traffic is bound to increase, improving your site’s relevance and influence.

That being said, we bring you a two-part article with 10 rules to apply to your content in order to improve your site’s ranking. This week features the following five rules. Let’s get your content in shape!

Read More
Heather CoxComment
How to Stay Relevant on Twitter in 2018

With rumors of Twitter’s financial setbacks and decreasing usage, businesses may be tempted to pull back on their engagement with their Twitter followers. Often spread thin when it comes to marketing platforms, businesses want to spend their time on what has the most value and benefit for their marketing goals.

So, is Twitter even worth the time and effort in 2018? Ilfusion seems to think so. The author, Tinny, says, “Twitter may be struggling, but it’s still definitely relevant for social media marketing [. . .] Their dedicated user base is reason enough to continue having Twitter as part of your business’ social media marketing strategy. As long as people are still tweeting on Twitter, this simply means your brand should be doing so too.”

With Twitter’s continuing relevance in mind, here are a few ways to ensure that you stay relevant, too.

Read More
Heather CoxComment
Podcast Ads: Are They Right for Your Business?

While listening to podcasts might not be as popular as bingeing Netflix shows, the word “podcast,” a blend of the words “iPod” and “broadcasts,” is now a common form of entertainment. In an age of mobile phones and content on demand, podcasts are an ideal medium through which businesses can advertise their products and services.

Unless you’re an avid podcast-consumer, you may not be familiar with how an ad featured on a podcast can be beneficial to your business. Today, we’ve compiled a brief guide on how to know if podcast advertising is right for your business.

Read More
Heather CoxComment
5 Actionable Steps for Applying Analytics to Your Marketing Strategy

Content analytics are the key to improving your business’s effectiveness on your social media platforms or website. Without it, we can only guess at who is viewing our pages, how our “likes” have fluctuated over time, or the untapped potential in the timing of our posts.

Even though most businesses use at least a basic analytic tool to assess their customers’ online engagement, it can be overwhelming to view such a variety of data and to know how to apply that data to growing our brand or building our customer base. So what do you do with all of these insights? Today we bring you 5 actionable steps:

Read More
Heather CoxComment
7 Instagram Tips for Non-Visual Businesses

With 60% of people saying they discover new products through Instagram, and one-third of the most viewed stories being from businesses, it’s obvious why businesses want to put the effort into creating the perfect image to market their product or services. Not only is sharing on Instagram likely to increase your sales, but it’s also likely to drive traffic to your website, increase brand awareness, and even allow you the opportunity to change and enhance the image of your business.

Read More
Heather CoxComment