Most people are enticed by raw honesty and the appeal of experiencing something as it’s occurring. So, it’s no wonder that Facebook Live is a trending way for brands to reach their audiences. In a seven-minute video or a two-hour video, a business can humanize itself, presenting its product or service in a personal and absorbing way.
However, this effect isn’t achieved just by hitting “Go Live” on your status update. In fact, if you want to make a successful live video, it’s vital that you consider a variety of aspects before jumping right in. Without bringing thoughtfulness and preparedness to your video, you’ll likely have at best a bland, forgettable video. At worst, you’ll hurt your brand’s reputation.
If you’re thinking of creating a Facebook Live video, or if you’ve had a negative experience with it in the past, then plan ahead by checking off these 7 items on your Facebook Live video to-do list:Read More